outshifter
Business/Productivity Software
Latest round: €1.2M
Invested in: 2022
Investors: Maki.vc, Skyfall, Klein Group
Founders: Danielle Tschudi (CEO), Angelo Sepulveda, and Georg Michelet

A single solution for online product data access and distribution
Every eCommerce system manages its product data in a unique way. This gives an unprecedented advantage to sales channels with access to product data. As a result, large international marketplaces like Facebook, Amazon and Zalando dominate the space. Leaving behind a long tail of companies struggling to scale and monetize with eCommerce. Outshifter is leveling the playing field by allowing suppliers to share access to their product data with multiple third parties at the same time, in one universal format.
Outshifter’s single API pulls and standardized product data from suppliers, then sends it to sales channels to customize and share as needed—without interfering with the frontend of either. The result – enabling more online surfaces to use ecommerce as a revenue stream and suppliers to radically scale their online distribution.
“We are excited to back Outshifter and the market making opportunity where smaller e-tailers can cost-effectively tap into new audiences by connecting them in a simple and efficient way with established web destinations, who in turn will get new means to monetize their existing audiences.”
Pirkka Palomäki
Partner at Maki.vc
Here to level the playing field and democratize eCommerce
Do your due diligence, KYC, and AML processes on a single platform. Utilize event-triggered due diligence and perpetual monitoring of companies and make automated audit reports to save time and increase quality in compliance processes.
Strise.ai’s core technology uses artificial intelligence and a unique data model that connects business-intelligence, network-data, and insights from 200k+ sources. This means unparalleled company profiling and aNow is the perfect time for a solution that can standardize and synchronize product data between eCommerce systems and sales channels. Because, online payments are fast becoming the norm and barriers to setting up shop online are reducing. Meanwhile, consumers are already frequenting online surfaces like socials, apps and websites. Outshifter’s founding team is building on this momentum to lower the threshold for e-tailers to reach more customers through existing online sales channels — through universal product access.ccess to the world’s information shown in a user-friendly way. Each individual’s experience is personalized through machine learning and based on the actions of users within the platform – this is to focus on what’s most important as users move through their daily workflow.

“We believe the lack of a standard for managing product data, limits the ability to distribute it. By making it possible to access and synchronize product data through one universal format, Outshifter aims to create a more level eCommerce playing field.”
Danielle Tschudi
CEO at Outschifter
Founders
Danielle Tschudi, Angelo Sepulveda, and Georg Michelet