Jennis 

## Building the go-to-app for cycle mapping

Every woman is different and they each go through a unique menstrual cycle. But there’s very little information on how to hack these hormone spikes. That’s why Olympic gold medalist Jessica Ennis-Hill teamed up with veteran sports agent Jane Cowmeadow to share their expertise on how to train, eat and sleep for optimised hormonal health with everyday women -  through an app.

Most training programs are made for the physiology of men and a 24-hour cycle. Jennis CycleMapping is on a mission to change this convention by creating a bespoke fitness programme that puts women in the driving seat of their own cycle.

Investors

> Only 6% of sport and exercise science research is done exclusively on women, so there is a huge gender data gap when it comes to knowing about women’s bodies and how to get the most out of them.

Dr Emma Ross
Head of Physiology at Jennis


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## A wellbeing plan that truly understands women

Jennis CycleMapping elevates the idea of a basic period tracker to develop training sessions that take into account the unique patterns and symptoms each woman experiences, and personal goals. The results include more efficient strength and fitness gains, a more consistent approach to training, reduced cycle symptoms (including hormonal headaches and hormonal insomnia), greater energy, more lean muscle and a more positive mood and body image across the cycle.


> We can help all women understand their bodies and
hormones in a way we&#39;ve never been taught to before.

Dame Jessica Ennis-Hill
Co-founder of Jennis

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Making: the go-to-app for cycle mapping
Round size: €1.2M
Invested in: 2021

Jennis

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## Building a subscription-based fashion rental service

It's Re:leased is a subscription-based rental service offering access to premium scandi-fashion. The team wants to replace a broken consumer behaviour with one that provides more value and variation to wardrobes without exhausting neither users or the planets resources. 

By renting the parts of your wardrobe you would otherwise discard within the year, It's Re:leasead increases the number of uses per garment and creates the shift needed both for the retail landscape as well as our planet.

Investors 

> Technology and new digital-first services reshape the way we live, work and consume brands – and fashion is one of the industries that’s most ripe for change.

Pauliina Martikainen
Investment director at Maki.vc

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## When the company launched in 2019, a fashion subscription service was unheard of in the Nordics

There were mainly only big players such as Rent-The-Runway in the US. Since then, the European market has seen a drastic increase in subscription services and consumer demand. It’s Re:Leased has been determined to shift a consumer behaviour, by being data driven and having a clear product focus, which
is why Annie Thorell has built the platform from scratch.

The two founders are now getting ready to grow their business, and attracted some heavy names for their first round. In addition to Maki.vc, they are joined in the round by Haflo - a family fund run by Martin Hauge, former general partner at Swedish VC firm Creandum that’s behind consumer companies like music streaming service Spotify.

> If this industry is going to be able to continue growing and thriving, we need a
new way of consuming fashion. Subscribing to the variation you crave and quality you want is the best
way forward 

Johanna Norrman
Co-founder of It's Re:leased

Making: Subscription-based fashion rental service
Round size: €300K
Invested in: 2020

It's Re:leased

Outshifter

## A single solution for online product data access and distribution

Every eCommerce system manages its product data in a unique way. This gives an unprecedented advantage to sales channels with access to product data. As a result, large international marketplaces like Facebook, Amazon and Zalando dominate the space. Leaving behind a long tail of companies struggling to scale and monetize with eCommerce. Outshifter is leveling the playing field by allowing suppliers to share access to their product data with multiple third parties at the same time, in one universal format.

Outshifter’s single API pulls and standardized product data from suppliers, then sends it to sales channels to customize and share as needed—without interfering with the frontend of either. The result – enabling more online surfaces to use ecommerce as a revenue stream and suppliers to radically scale their online distribution.

> We are excited to back Outshifter and the market making opportunity where smaller e-tailers can cost-effectively tap into new audiences by connecting them in a simple and efficient way with established web destinations, who in turn will get new means to monetize their existing audiences.

Pirkka Palomäki
Partner at Maki.vc

## Here to level the playing field and democratize eCommerce

Now is the perfect time for a solution that can standardize and synchronize product data between eCommerce systems and sales channels. Because, online payments are fast becoming the norm and barriers to setting up shop online are reducing. Meanwhile, consumers are already frequenting online surfaces like socials, apps and websites. Outshifter’s founding team is building on this momentum to lower the threshold for e-tailers to reach more customers through existing online sales channels — through universal product access.

> We believe the lack of a standard for managing product data, limits the ability to distribute it. By making it possible to access and synchronize product data through one universal format, Outshifter aims to create a more level eCommerce playing field.

Danielle Tschudi
CEO of Outshifter

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Making: Single API for product data access & distribution
Round size: €1.2M
Invested in: 2022