• Series A+
  • AI
  • Exited

Ultimate.ai

Automated customer service

Invested in: 2018
Investors: Maki.vc, HV Capital, Omers Ventures, Felicis Ventures
Founders: Reetu Kainulainen, Jaakko Pasanen, Markus Rautio, and Sarah Al-Hussaini

Building the world’s leading customer service automation platform

Ultimate.ai’s goal is to build the world’s best customer service agent. By merging strong expertise in the fields of artificial intelligence, product, and customer service, Ultimate.ai aims to create a whole new way for how customers and brands communicate.

It automates your repetitive customer service cases and guides your agents with answer recommendations through complex tasks. Scale your team and improve CX with 24/7 multilingual customer support.

There’s a huge pull for automation of bot technology in the market

Ultimate.ai approaches AI as not a solution to customer service itself, but rather a tool for making agents smarter and freeing them up for more demanding tasks. In search of solutions to develop customer service for clients in Finland, the team ran into a serious obstacle — how to handle the relatively complicated Finnish language. There weren’t any technologies available that could’ve done the job, so the founders developed their entire deep learning stack in-house.

Since having to deal with the complicated Finnish language, ultimate.ai’s technology is fully language-agnostic, meaning a language can be added at native fluency in just a few hours. With this key capability, the company is already driving expansion across Europe, with a heavy focus on the Nordics, Germany, Austria, Switzerland and the UK.


“A technology that works in Finnish has been easy to scale to other languages. It has been and still is something that sets us apart from the others.”

Reetu Kainulainen
CEO at Ultimate.ai

Founders

Ultimate.ai’s founders are Reetu Kainulainen, Jaakko Pasanen, Markus Rautio, and Sarah Al-Hussaini

Ultimate.ai was founded by three childhood friends in November 2016 and launched its first product in summer 2017. Kainulainen serves as the CEO, Al-Hussaini as the COO, Rautio as the CTO, and Pasanen as the CSO of the company.

Significant partners & Customers

Ultimate.ai has partnered with global giants Salesforce, Zendesk, Freshworks, and LiveChat to serve companies worldwide.

They have major customers from fields of banking, telecommunications, logistics and transportation, including Finnair, Telia, Elisa, and Superbet.