twice
Revolutionizing the retail industry with its white-label recommerce platform
Latest round: €3.8M
Invested in: 2019
Investors: Maki.vc, Tera Ventures, Founders Future, Foxe Capital
Founders: Tuomo Laine, Toomas Kallioja, and Joel Mikkonen

Twice Commerce, a trailblazer in sustainable commerce, is revolutionizing the retail industry with its white-label recommerce platform.
On its way to become a category-defining brand, Twice Commerce is uniquely positioned in the rapidly growing $250+ billion recommerce market. By offering a robust infrastructure for resales, rentals, and returns, Twice Commerce empowers emerging and existing brands to embrace the paradigm shift towards circular economies helping the world to decouple economic growth from material extraction. Our investment in Twice Commerce underscores our commitment to fostering innovative solutions that drive sustainable and profitable growth in the commerce sector.
“Users have access to top-tier products without the stress of having to buy them, and when the items aren’t needed anymore, they simply return the item(s) and leave with something more suitable.”
Tuomo Laine
CEO at Twice Commerce
This is the all‑in‑one eCommerce rental software
Consumers are vying sustainable consumption models, as non-ownership attitude is becoming increasingly popular. And the rental industry has long been underserved by providers of modern tech.
Twice Commerce’s aim is to empower everyone from rental businesses to equipment manufacturers to focus on what they do best – designing and creating experiences. Renting becomes more approachable, profitable and scalable with less friction, and more businesses can be built around the sustainable consumption model of renting.

“I kid you not, lots of existing rental systems are still being run locally on Windows Vista or XP.”
Tuomo Laine
CEO at Twice Commerce
Founders
Twice Commerce’s founders are Tuomo Laine, Toomas Kallioja, and Joel Mikkonen
Founders combine strong experience in software development, service & UX design. Prior to Twice Commerce, they’ve over a decade of experience as entrepreneurs running their companies in field of experience agency, and marketing & design.