Eco-friendly and personalized dog food, delivered directly to the customer’s door

The growing pet industry is an area that has not reacted to sustainability challenges that the industry is causing, but Alvar Pet believes owning a dog should not be a choice against the environment.

Alvar Pet has created a range of zero-emission meals by making sustainable choices in every step of the operational chain. That means choises such as using Nordic ingredients like Baltic herring, faba beans and oats, using recyclable materials, and delivering the food directly to the dog owner's front door.

Alvar's value-led mission stands out from its competitors. The company's D2C business challenges the traditional, well-known brands and the often locally functioning distributors with its data-driven customer understanding and speed.

Pauliina Martikainen Investment Director at Maki.vc