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Transforming your weekly shopping

Online grocery shopping has increased tremendously over the pandemic, and the Cherrypick team has taken this growth opportunity by storm with their smart assistant for weekly grocery shopping. The team’s vision is to revolutionize the weekly shop with a free, smart shopping assistant that does the hard work for you. It enables consumers to save time by easily planning meals, giving food inspiration from in-house chefs and the ability to be part of a larger community of shoppers.

This holistic approach to grocery shopping was created by ex-Monzo COO Tom Foster-Carter, and Chris Parsons as CTO with 20 years experience in gaming and data analytics. The team combines experience from companies like Sainsbury’s, Amazon, and Zoopla.

Retail tech



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The digital groceries market is massive, and while there’s much activity around delivery speed, that’s not the only need in the market. Cherrypick team impressed us by taking cues from their earlier experiences at fintech companies Monzo and Curve, and turning those cues into a vision of getting families fed well and effortlessly through replicating the same obsession over design and UX in the grocery segment.

Pauliina Martikainen Investment Director at

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Getting families fed without the stress

With living costs on the rise, families have to work much harder to put tasty, nutritious and affordable meals on the table. Cherrypick’s meal-first approach allows busy shoppers to add and import their favourite recipes, build custom meals and even use up the remaining ingredients in the cupboards, effortlessly. With community at its core, Cherrypick’s personal grocery shopping assistant provides support at every stage from meal inspiration and reaching health goals to making everyday cooking easy.

Cherrypick was founded by ex-Monzo COO and Curve co-founder Tom Foster-Carter, and Chris Parsons as CTO with 20 years experience in gaming and data analytics. The founding team comes from a wide-range of tech and grocery companies including Monzo, Sainsburys, Amazon, Zoopla, Curve, Github and Weezy.

Cherrypick has already teamed up with a range of partners, including BBC Good Food and Sainsbury’s.

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Tracking your family’s nutritional intake and what’s left to use up in your cupboards should be as effortless as tracking your money on Monzo. That’s what we’re building at Cherrypick.

Tom Foster-Carter Co-founder & CEO, Cherrypick

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